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Business today moves faster than ever. The global competition is intense, the escalating change in technology is ruthless, and the pressure to retain key people is exceedingly high. The environment of risk and reward is intense and leads to faster decision making, faster implementation, faster growth, or collapse.

The Department of Management and Marketing offers bachelor's degrees that provide you with the tools you'll need to successfully understand our ever-changing business world.

Our management major focuses on strategies that will help you guide an organization to success. The marketing major will give you the tools you need to generate revenue for your organization, no matter whether you're interested in product development, market research, sales, or consumer behavior. The business administration major will give you an overview and background that includes the complete spectrum of business knowledge. We also offer minors in business, decision science, international business, marketing/communication and entrepreneurship that can give you an overall perspective on business, a quantitative edge, an understanding of the challenges facing small business, and a global perspective. Collaboration, communication, problem solving, and critical thinking are keys to your success in business, and we help you develop them throughout our curriculum.

Take a look at some of the possibilities for your career with a degree from the Management and Marketing Department:

  • Advertising Executive
  • Business Consultant
  • Personnel Director
  • Chief Executive Officer
  • Production Supervisor
  • Director of Human Resources
  • Plant Manager
  • Compensation Specialist
  • Small Business Owner or Manager
  • Director of International Operations
  • Organizational Development Agent
  • Regional Sales Director
  • Director of Supply Chain Management
  • Marketing Director

Marketing

Customer Experience Management Concentration

Professional Sales Concentration

Supply Chain Management Concentration

Sustainability & Global Markets Concentration

 

Marketing -- or the generation of revenue -- is perhaps the most important function in any business. To succeed, businesses must understand how to find and keep profitable customers. Our marketing major will help you acquire the skills necessary to make that happen.

Marketing embraces a wide area of highly specialized and technical occupations such as merchandising and consumer and product research, as well as general fields such as retailing, advertising, and professional selling.

In our marketing major, you'll acquire the tools to understand consumer behavior, product development and market research, the psychology behind purchasing decisions, and effective methods of getting products and services to consumers.

Your career options will be unlimited with a marketing major. Some of our students have pursued such exciting careers as:

  • Product manager

  • Franchiser

  • Marketing manager

  • Fund raiser

  • Market researcher

  • Sales manager

  • Media buyer

  • Sales promotion manager

  • Public relations director

Course Requirements for Marketing Major

All College of Business majors are required to meet general education requirements through the University Studies requirements, as well as preparatory classes in economics, English, communication, mathematics, statistics, and computer science that are required for Advanced Business Standing. Look here for a complete curriculum guide for Marketing majors, or contact the College of Business Academic Advising Office.

Elective courses available to our students:

Your elective courses will be chosen from both the College of Business and other parts of the University. These courses will help broaden your perspectives and extend your understanding in your areas of interest. We will be happy to help you build your skills in an area inside or outside the college that complements your marketing interests. This complementary course of study will enable you to develop a secondary area of expertise and distinguish yourself when it is time for you to graduate and enter the workforce.

Some areas of complementary specialization we suggest are psychology, communications, statistics, foreign languages, sociology, or social anthropology.

Code Program Degrees
MKT 1101 First-Year Seminar Bachelor of Science in Marketing
MKT 3110 [4610] Marketing Ethics Bachelor of Science in Marketing
MKT 3210 Introduction to Marketing Bachelor of Science in Marketing
MKT 3310 [4210] Professional and Technical Selling Bachelor of Science in Marketing
MKT 4230 Integrated Marketing Communication Bachelor of Science in Marketing
MKT 4240 Consumer Behavior Bachelor of Science in Marketing
MKT 4310 Advanced Selling Bachelor of Science in Marketing
MKT 4320 Sales Force Strategies Bachelor of Science in Marketing
MKT 4330 Sales Seminar Bachelor of Science in Marketing
MKT 4430 Marketing Management Bachelor of Science in Marketing
MKT 4450 Advanced Marketing Management Bachelor of Science in Marketing
MKT 4520 Marketing Research and Analysis Bachelor of Science in Marketing
MKT 4540 International Marketing Bachelor of Science in Marketing
MKT 4590 Sustainable Business Practices Bachelor of Science in Marketing
MKT 4600 Campus Sustainability Bachelor of Science in Marketing
MKT 4900 Problems in Marketing Bachelor of Science in Marketing
MKT 4910 Selected Topics in Marketing Bachelor of Science in Marketing
Code Program Degrees

Management

Management Consulting Concentration

Entrepreneurship Concentration

Human Resource Management Concentration

Supply Chain Management Concentration

When you select a major in management, you will be on the road to understanding business and human behavior,and developing strategies to succeed in any venture you choose. You'll learn how people behave at work and how to motivate them to perform at their highest potential. Managers need to be familiar with the basic human resource systems such as selection, appraisal, compensation and training. They must also predict human behavior under a variety of circumstances. Successful organizations will have managers who excel in these skills and who can prepare, organize and execute successful business strategies. The management major will give you the skills you need to do just that.

With a management major, you'll find an endless array of exciting career options. Some of our graduates have pursued such exciting careers as:

  • Director of corporate benefits

  • Hospital director

  • Design supervisor

  • Company president

  • Manufacturing supervisor

  • Hotel and store managers

  • Traffic manager

  • Service manager

Course Requirements for Management Major

All College of Business majors are required to meet general education requirements through the University Studies requirements, as well as preparatory classes in economics, English, communication, mathematics, statistics, and computer science that are required for Advanced Business Standing. Look here for a complete curriculum guide for Management majors, or contact the College of Business Academic Advising Office.

Elective courses available to our students:

Your elective courses will be chosen from both the College of Business and other parts of the University. These courses will help broaden your perspectives and extend your understanding in your areas of interest. We will be happy to help you build your skills in an area inside or outside the college that complements your management interests. This complementary course of study will enable you to develop a secondary area of expertise and distinguish yourself when it is time for you to graduate and enter the workforce.

Some areas of complementary specialization we suggest are psychology, finance, communications, foreign languages, or accounting.

Code Program Degrees
MGT 1040 [2010, BADM 1040] Legal Environment of Business Bachelor of Science in Management
MGT 2600 [BADM 2600] Internship in Business Bachelor of Science in Management
MGT 3110 [BADM 3210] Business Ethics Bachelor of Science in Management
MGT 3210 Management and Organization Bachelor of Science in Management
MGT 3410 [4410] Human Resources Management Bachelor of Science in Management
MGT 3420 [4420] Organizational Behavior and Leadership Bachelor of Science in Management
MGT 4220 Talent Acquisition Bachelor of Science in Management
MGT 4240 Performance and Compensation Bachelor of Science in Management
MGT 4260 Training and Development Bachelor of Science in Management
MGT 4340 [BADM 4340] Law for Managers Bachelor of Science in Management
MGT 4350 Commercial Law Bachelor of Science in Management
MGT 4360 Business Law for Entrepreneurs Bachelor of Science in Management
MGT 4370 Employment Law Bachelor of Science in Management
MGT 4430 Organization Design and Change Bachelor of Science in Management
MGT 4455 System Analysis and Design Bachelor of Science in Management
MGT 4470 Negotiations and Conflict Resolution Bachelor of Science in Management
MGT 4500 [BADM 4500] Employee to Entrepreneur Bachelor of Science in Management
MGT 4510 [BADM 4510] New Entrepreneurial Venture Bachelor of Science in Management
MGT 4550 [BADM 4550} Family Business and Corporate Venturing Bachelor of Science in Management
MGT 4560 [BADM 4560} Entrepreneurial Accounting and Finance Bachelor of Science in Management
MGT 4600 Advanced Internship in Business Bachelor of Science in Management
MGT 4800 [4520] Business Strategy and Policy Bachelor of Science in Management
MGT 4900 Problems in Management Bachelor of Science in Management
MGT 4910 Selected Topics in Management Bachelor of Science in Management
Code Program Degrees

Management & Marketing Minors

Our College of Business (COB) minors are tailor-made for those who want to explore the wide range of possibilities offered in the business world.
A minor in the College of Business may be just what you need to make your resume catch the eye of a potential employer.  It might also give you some terrific ideas about how to put your major to work.  Whether you're a College of Business major with an interest in another field or a non-business major who wants to enhance your basic business understanding, discover the many possibilities we can offer you by following the links below.

All on campus students, including College of Business majors, are eligible to earn College of Business minors. All students must have an established UW cumulative 2.50 GPA to apply. Minors are not available to online students. Minors must be approved prior to graduating semester. To apply or for more information, stop by BU 175 W.

Minor Requirements:

  • The cumulative minor GPA must be a 2.50 at graduation.
  • A minimum grade of “C” is required for each minor course.
  • Prerequisites must be completed prior to the first day of classes.
  • Non-business majors are allowed to take up to 30 credit hours of COB courses.
  • The Advanced Business Standing prerequisite is waived for non-business majors
    but individual course prerequisites are not waived.
  • Additional courses may be required to meet individual course prerequisites (review UW Catalog for specific course requirements).
  • It is the student's responsibility to monitor requirements for minor.

Online Business Adminstration Degree

The University of Wyoming's (UW's) College of Business offers students a Bachelor of Science in Business Administration (BSAD) delivered via distance education. The program is accredited by the nation's premier accrediting body, AACSB International, the Association to Advance Collegiate Schools of Business. The program helps students maximize their flexibility in the business world as it focuses on all functional areas in business. UW's Business Administration graduates are well placed throughout business and government.

The online BSAD degree is a completion-program designed to provide a foundation in all business disciplines to prepare you for a wide variety of careers.  Once you have successfully completed general education and prerequisite business course work through a community college or other institution, the program allows you to complete the last two years of the degree online at the University of Wyoming (UW).  Therefore, the online BSAD degree requires students to have completed Advanced Business Standing (ABS), before completing upper division course work from UW.

Pre-Business Administration (PBSA) Advising

To determine if you meet the requirements for admission into the online BSAD degree and for a transcript evaluation, contact the College of Business Academic Advising Office at success@uwyo.edu or 307-766-2063. Students must first apply, be accepted to the University of Wyoming, and all transcripts must be viewable in WyoRecords before an evaluation of requirements can be completed. Once an evaluation of requirements has been completed, you will have a team of professional advisors who can assist you.

Online BSAD Admission Requirements

All students who want to be be admitted to the online BSAD degree program must complete the following steps:

  1. Apply to the University of Wyoming and submit application fee.

  2. Be admitted to the University of Wyoming as a Pre-Business Administration (PBSA) distance learning student.

  3. Submit final transcripts to the UW Admissions Office.

  4. Meet Advanced Business Standing prerequisites per the College of Business Academic Advising Office prior to the semester in which you are applying to the program.

  5. Submit an application for the Online Business Administration degree
    Notes: The application activates on the first day of class for spring or fall semester at 12:00 a.m. and de-activates on deadline date for fall or spring semester at 11:59 p.m.  The application is housed within a survey tool.  You will not be able to "save" a copy of your application.  You must complete and submit the application at the same time.  Please plan accordingly. 

College of Business Online BSAD Application Deadlines

Fall semester - All application materials must be received by March 1.

Spring semester - All application materials must be received by October 15.

Summer semester - All application materials must be received by February 15.

Online BSAD Major Course Work Requirements

All online BSAD majors are required to meet general education requirements through the University Studies Program as well as college and major requirements and Advanced Business Standing

Online BSAD Degree Advising

Once you have been admitted into the online BSAD degree program, you will have a team of professional advisors who are here to help you with selecting classes and beginning a path toward graduation. We want to ensure your success as a student at UW. Contact the College of Business Academic Advising Office at success@uwyo.edu or (307) 766-2063.

To ensure you the availability of required courses in this program of study, enrollment into courses is managed and approved by the College of Business Academic Advising Office. Enrollment in a course does not guarantee acceptance into the online BSAD degree program.

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