Wyoming Business Tips for Aug. 29

August 23, 2010

A weekly look at Wyoming business questions from the Wyoming Small Business Development Center, part of WyomingEntrepreneur.Biz, a collection of business assistance programs at the University of Wyoming.

By Diane Wolverton, State Director of the Wyoming Entrepreneur Network

"Tweet this, post that! I am overwhelmed by social media! How can I learn how to use it in a way that makes sense for my business?" Adam, Cody

The world is twittering away and lots of business people like you are wondering if all these goofy sounding pastimes can actually be used as serious business tools. The answer is yes, when you know how to use them.

That's why I'm so excited about our new project, "An Entrepreneurial Christmas Story." This project takes all the buzz of a national event (Wyoming will be providing this year's National Christmas Tree for the U.S. Capitol) and combines it with an experiential training program on the use of social media to promote your business.

Wow! You'll not only get to have your business's ornament hanging on the Wyoming Entrepreneur companion Christmas tree, but you'll also have an opportunity to tell the story of your business through the social media we'll be using to broadcast the event.

For example, you may decide to put a staff photo on your ornament -- everyone dressed in festive Christmas garb.We'll show you how to leverage the publicity power of that photo by posting it on your Facebook page, linking it to our Facebook page, tweeting it on Twitter, and spreading it everywhere through a new, powerful, buzz-creating tool, Pitchengine. The story of your business will be spread far and wide -- and you'll be having whole lot of fun, to boot!

This project is limited to 100 participants throughout Wyoming, so don't wait to register at www.wyomingentrepreneur.biz. Click on "An Entrepreneurial Christmas Story." Your registration fee of $50 includes:

-- Training webinars on the use of social media to market your business using this event as a focal point.

-- Your business represented on the Wyoming Entrepreneur Capitol Christmas Companion Tree with your ornament.

-- Your business's ornament featured on the Wyoming Entrepreneur Facebook page and our Pitchengine page.

-- Small group coaching on how to create buzz for your business.

Registration deadline is Sept. 10 at 5 p.m., or when the 100 slots are filled. Don't miss out on this historic event and an opportunity to raise the visibility of your company -- a very Merry Christmas gift to you!

A blog version of this article and an opportunity to post comments is available at

The WSBDC is a partnership of the U.S. Small Business Administration, the Wyoming Business Council and the University of Wyoming. To ask a question, call 1-800-348-5194, e-mail wsbdc@uwyo.edu or write 1000 E. University Ave., Dept. 3922, Laramie, WY. 82071-3922.


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