Wyoming Business Tips for March 10

March 1, 2013

A weekly look at Wyoming business questions from the Wyoming Small Business Development Center (WSBDC), part of WyomingEntrepreneur.Biz, a collection of business assistance programs at the University of Wyoming.

Margie E. Rowell, Wyoming Entrepreneur Procurement Technical Assistance Center regional director

“I have a PDF file and want to publish it online, embed it into my website or leverage that PDF in some other way. It is a how-to guide. Are there any quick solutions for self-publishing with a PDF?” Fabian, Lander.

In this column, I will turn to Aliza Sherman, web pioneer and digital marketing consultant (http://alizasherman.com) for some tips. Many sites are available – I’ve listed a few below:

Scribd: One of the early sites for hosting documents including PDFs with an elegant document viewer for embedding them into your site. Sell your documents in the Scribd store. You also can import your Google Docs.

SlideShare: Convert your PowerPoint slides to a PDF, and upload to Slideshare. You can allow people to download your PDF, embed it into your site and, with their Pro level, you can capture leads directly from your files.

Issuu: If you are great with design, you can produce beautiful digital magazines and publications using Issuu. Upload your PDF file (or PowerPoint, Word Doc), display it in your Issuu Library, and get stats on readership.

DocStoc: Another site where you can monetize your PDFs. Upload to DocStoc, and offer your PDF publication for sale or share in ad revenues (DocCash program). You also can embed documents into your site.

There are many ways to publish a well-designed PDF document or one that is chock-full of great content. Offering your content in a downloadable format -- or even selling it -- helps you get the most out the content you publish.

A blog version of this article and an opportunity to post comments is available at http://www.wyomingentrepreneur.typepad.com/blog/.

The WSBDC is a partnership of the U.S. Small Business Administration, the Wyoming Business Council and the University of Wyoming. To ask a question, call 1-800-348-5194, email wsbdc@uwyo.edu or write 1000 E. University Ave., Dept. 3922, Laramie, WY, 82071-3922.

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