Management

Students will encounter a variety of experiential learning experiences in the B.S.B. management program. For example, case discussions focused on protagonists in actual business situations help students understand dilemmas to which they might apply their marketing knowledge. Computer simulations require students to integrate learning about marketing with other departments within a mid-size or large corporation. Classroom business partnerships bring an issue or project for an actual business or non-governmental organization into the classroom for students to research and to make recommendations.

Affordable, equitable education is a key focus at UW. The College of Business has the honor of offering over $500,000 in scholarships every year. As a result, we've greatly reduced the financial burden of education for ambitious, driven students passionate about marketing and management. View the full list of available scholarships.

We’re privileged to have world-class faculty at UW. One example is Dr. Jeff Covin. Dr. Covin is one of the most distinguished scholars of management strategy currently active today. He has held chaired professorships at Georgia Tech (13 years) and Indiana University (22 years). Dr. Covin’s research on corporate entrepreneurship has highlighted the importance of firms taking an entrepreneurial orientation to challenges they encounter, such as pursuing effective new-product development to counter rivals’ brands in marketplaces. 

Relationship building continues to be an important element of success in business. As an extension of the UW College of Business, marketing majors are offered the same opportunity to grow their networks through various organizations. Students can join UW's chapter of the American Marketing Association which offers programs that cover careers in marketing and an annual trip to the AMA Collegiate Conference held in New Orleans. Other student organizations include DECA, Blockchain Club, Women in Business, Ethics Clubs and more!