Marketing

Bachelor of Science in Business (B.S.B.)

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Marketing students presenting

Start Your Marketing Journey Today

A marketing degree from the University of Wyoming prepares students to manage the full range of resources that help businesses develop winning products and sell to their customers. Graduates gain exposure to a variety of specialized and general fields that include retailing, product research, advertising and professional selling.

Learn how to become an integral part of any size organization with effective tactics that make businesses successful at UW.

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Marketing students presenting

This program is currently offered in
the following locations:

Laramie Campus
Online
Hybrid

About Marketing at UW

Business today moves faster than ever. The global competition is intense, the escalating change in technology is ruthless and the pressure to perform is high. The environment of risk and reward leads to faster decision-making, faster implementation, faster growth or collapse.

Marketing, the generation of revenue, is one of the functions that determine if a business will survive in this environment. To succeed, businesses must understand how to find and keep profitable customers.

Marketing embraces a wide focus area that relates to both the technical and behavioral aspects of generating revenue. Being a UW marketing major will help you acquire the skills necessary to successfully navigate this landscape.

Students smiling in class

 

 

 

Online
To start your journey of our online marketing program, prospective students must follow these essential steps. First, connect with our dedicated Green Johnson Student Success Center at success@uwyo.edu for a Pre-Enrollment advising session. During this appointment, you'll receive detailed information about the program and gain valuable insights into the acceptance requirements. Next, ensure you complete the application process by applying to the University of Wyoming and submitting the necessary application fee. Additionally, remember to provide your final transcripts to admissions. If you haven't yet had the Pre-Enrollment Meeting, please do so ASAP, as your application won't move forward until this vital step is completed. This process is designed to set you up for success in our online marketing program.

On-Campus
Marketing majors are to apply to the UW College of Business. Candidates are required to complete general education credits that adhere to the University Studies requirements as well as preparatory classes in economics, English, communication, mathematics, statistics and computer science that are required for Advanced Business Standing.

For a full list of requirements contact the College of Business Academic Advising office. 

Three marketing students work on a project at a table

 

Marketing B.S.B. Degree Program Highlights

Exceptional Faculty

The UW marketing major faculty bring an eclectic range of real-world, award-winning experiences to your education. Notable faculty members include Dr. Linda Price, a Fellow of the American Marketing Association and the Association for Consumer Research and Dr. Mark Peterson, author of the SAGE Publications textbook Sustainable Marketing.

Meet the marketing faculty

Affordable, equitable education is a key focus at UW. The College of Business has the honor of offering over $500,000 in scholarships every year. As a result, we've greatly reduced the financial burden of education for ambitious, driven students passionate about marketing business.

Browse scholarships

Understanding consumers is a must for any business generating revenue. The Consumer Behavior Lab at the UW College of Business allows faculty and students to engage in useful field research that informs organizational changes. Students will learn the value of qualitative and quantitative consumer data collected through focus groups and 1:1 interviews. This lab represents one of the many experiential learning opportunities available to marketing majors that prepare them for the real challenges they will face.

 

Relationship building continues to be an important element of success in business. As an extension of the UW College of Business, marketing majors are offered the same opportunity to grow their networks through various organizations. Students can join UW's chapter of the American Marketing Association which offers programs that cover careers in marketing and an annual trip to the AMA Collegiate Conference held in New Orleans. Other student organizations include DECA, Blockchain Club, Women in Business, Ethics Clubs and more!

STUDENT ORGANIZATIONS

Exceptional Faculty

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What can you do with a Marketing bachelor's degree?

A bachelor’s degree in marketing prepares you for dynamic careers in advertising, digital marketing, brand strategy, social media, public relations and more. You’ll learn how to understand consumer behavior, create campaigns and build brand awareness—skills that are in demand across industries like retail, tech, entertainment and healthcare. Whether you want to analyze trends, manage social media or lead creative projects, marketing offers a wide range of exciting opportunities to connect with audiences and drive business growth.

The University of Wyoming marketing degree program prepares students for these career paths:

  • Advertising Executive 
  • Production Supervisor 
  • Small Business Owner 
  • Organizational Development Agent 
  • Director of Supply Chain Management 
  • Business Consultant 
  • Chief Executive Officer
  • Regional Sales Director 
  • Marketing Director 
  • Sales Manager 
  • Franchiser 
  • Marketing Manager 
  • Media Buyer 
  • Public Relations Director

UW marketing major graduates are employed in a wide variety of industries. Jobs in market research, advertising, public relations, professional selling, non-profit marketing, product managing and brand management are common. The skills acquired through the program have also benefited students who chose to become entrepreneurs. A marketing major from UW empowers them to take charge of their journey upon graduating.

  • Baltimore Ravens
  • Hubspot
  • New York Jets
  • Dell Technologies
  • SPI Entertainment 
  • Transamerica
  • Mountain West Farm Bureau
  • Altria
  • And more! 

Earning a marketing bachelor’s degree gives you in-demand skills in communication, strategy, data analysis and creativity—making you a valuable asset in almost any industry. You’ll learn how to understand target audiences, craft compelling campaigns and use digital tools to drive results. This degree opens the door to a variety of careers and provides a strong foundation for leadership roles, entrepreneurship or further study in business or marketing.

 

"Everything I needed to succeed in sports marketing, I learned at the University of Wyoming."

- Kevin Rochlitz | B.S. in Marketing '93 | VP of the Baltimore Ravens NFL Football Team

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Related Programs

If you’re considering a bachelor’s degree in marketing, you might also be interested in learning more about these programs at the University of Wyoming: