Some potential points to spur discussion:
- Not all bank branches are the same. Big national banks, smaller local banks, credit
unions, and everything in between have different requirements for locating—or staying—in
- All else equal, local banks have a demand threshold four times smaller than branch
regional banks for the average county.
- Local banks themselves are better suited to the unique economic conditions of more
- However, given the heterogeneity of rural places, we delve deeper into opportunities
for places to support their local banks and thereby local businesses and general economic
For the detailed journal article from which this map derives, see Van Sandt, Anders,
Craig Wesley Carpenter, Scott Loveridge, Rebekka Dudensing, and Linda Niehm. 2021.
“Revealing U.S. Retail Industries’ Functional Hierarchy Through Demand Thresholds.” Under review.
This project was supported by the Agricultural and Food Research Initiative Competitive
Program of the USDA National Institute of Food and Agriculture (NIFA), award number
Economic Opportunity Maps Methodology Discussion Guide User's Guide