WORTH logo over a picture of salmon, the Wort Hotel, and a person hiking

Supporting the Outdoor Recreation, Tourism, and Hospitality Industries in Wyoming through applied research, educational products and services, and extension.

The mission of the WORTH Initiative is to support, expand, and diversify Wyoming’s economy through outdoor recreation, tourism, and hospitality industries.

Gondola at Jackson with Applied Research text

Delivering timely and relevant applied research for WORTH industries


Education & Training

Supplying diverse workforce training products and services to students and industry professionals


Extension & Outreach

Providing extension and outreach to the tourism industry across Wyoming


Initiative Goals

  1. Stand up educational products and services such a Hospitality Management Certificate program, and other training programs, certifications, and certificates relevant to WORTH industries.
    • Hire an instructional designer, a professor of Practice for Hospitality, an internship coordinator, and a Graduate Assistant.
  2. In coordination and consultation with the WORTH Advisory Committee, develop and deploy applied research products and services.
    • Hire an economic analyst for the Center for Business and Economic Analysis, an assistant professor for sustainable tourism, and hire a GRA to support WORTH applied research.
  3. Hire and launch Wyoming’s first ever Tourism Extension Specialist position to support the industry state-wide.
  4. Develop a long-term funding strategy consisting of a mixture of self-generated fees, fees-for-service, block grant funds, corporate partnerships, and grants.

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Wyoming Innovation Partnership logo

This program is made possible through the support of the WIP initiative.
Learn more at https://wip.wyo.gov