WORTH logo over a picture of salmon, the Wort Hotel, and a person hiking

WORTH: Applied Research

WORTH Applied Research

The WORTH Initiative provides applied research products and services to support the outdoor recreation, tourism, and hospitality industries in Wyoming.

Outdoor Recreation Report

The WORTH Initiative at the University of Wyoming, in partnership with the Wyoming Outdoor Recreation Office, compiles annual reports to document several key elements of how outdoor recreation contributes to Wyoming communities. You can access those reports here: 2022, 2023

Thumbnails of Wyoming Outdoor Recreation Report



Applied research examples

The following are some examples of the work we have completed or have underway:

  • Economic impact studies for specific economic sectors in outdoor recreation, tourism, or hospitality
  • Private industry tourism marketing expenditures in Wyoming
  • Research involving undergraduate student capstone projects (2021, 2022)
  • Outdoor Recreation and tourism development conflict
Students posing with Mark Gordon



Fee for service research

The faculty, staff, and researchers associated with the WORTH Initiative provide enterprise research services for companies, agencies, and organizations primarily in Wyoming. Are you interested in our research services? Please request our services here.


  • Resident sentiment surveys
  • Intercept surveys
  • Other social science research for tourism, outdoor recreation, or hospitality industries
  • Collaborations with other UW entities such as the Ruckelshaus Institute, the Wyoming Survey and Analysis Center, Wyoming Geographic Information Science Center, or the Center for Business and Economic Analysis to broaden our expertise for your project. 

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