Changing Lives
The Collegiate Program drives the strengthening of principle-based ethics education throughout each participating school. The ultimate goal is to instill a high standard of ethics in our young people.
About the Initiative
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Bill Daniels
Bill Daniels was a born entrepreneur, widely considered one of the great business visionaries of the twentieth century. Bill achieved phenomenal success by working hard, passionately following his instincts, acting with ethics and integrity, and treating everyone around him with respect and fairness. His word was known to be as solid as any contract. His brilliance in business was matched by his sincere compassion for people and the desire to help those in need. In many ways, Bill Daniels truly was "larger than life."
Learn more about Bill Daniels and his journey here.
Purpose
The Daniels Fund Ethics Initiative Collegiate Program extends beyond philosophy and theory to the real-world practical application of ethical principles as a framework for personal and organizational decision-making and leadership.
We believe that ethics education must convey that principles are stable foundations — not relative to a specific situation — and that doing what is right prevails over self-interest when the two may appear to be in conflict. The Collegiate Program works to integrate ethics instruction throughout the curriculum, including practical applications, involve exposure to business practitioners, and maintain relevance to the ever-changing business environment.
Objectives
The Collegiate Program is anchored in the partner schools, and each school is responsible for designing and implementing the Collegiate Program on their campus to advance these defined objectives:
- Student learning
- Involvement of the business community
- Collaboration through the Daniels Fund Ethics Consortium
- Outreach to other educational institutions and community constituents
- Outreach to other disciplines on campus
Principles
- Integrity
- Trust
- Accountability
- Transparency
- Fairness
- Respect
- Rule of Law
- Viability
Participating Schools
Colorado State University
New Mexico State University
University of Colorado Colorado Springs
University of Colorado Boulder
University of Colorado Denver
University of Colorado Law School
University of Denver
University of Utah
University of Wyoming

Impact
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