UW Institutional Marketing exists to promote, enhance and protect the reputation of the University of Wyoming brand. We are directly responsible for the development of the institutional brand, design, photography, videography and marketing campaigns as well as the UW Website, UWyo Magazine, institutional social media and Institutional Marketing Plan. We also assist the UW community with strategic marketing planning, design, media buys, website content management and social media.
Every day, the University of Wyoming communicates with thousands of people, from high school students to Fortune 500 CEOs, and we have an amazing story to tell. It's important that when we speak about UW, we speak with one voice that conveys just why UW is unique. By speaking in one voice, with one consistent message, people will clearly recognize the UW brand.
UWyo Magazine is dedicated to advancing the mission, vision and goals of the University of Wyoming, and fostering pride, tradition and excellence by cultivating relationships with the UW community. Through meaningful communication and promotion of the university's highlights and goodwill, UWyo aims to have a direct impact on giving, alumni and trustee relations, student and faculty recruitment, and public and government relations.