About the Minor in Marketing Communication
The minor in communications is a unique, interdisciplinary program that combines key
communication and marketing skills. In fact, it’s the perfect degree enhancement for
any College of Business or Communication and Journalism majors! Business students
learn key applied communication skills and journalism students learn marketing fundamentals.
Over the course of the minor, students do service learning projects for real clients,
complete internships and take exciting specialty courses. Upon graduation, our students
are ready for careers in marketing, journalism, corporate communications and a variety
of creative fields.
Students pursuing a minor in marketing communication must take at least 15 credit
hours exclusive to the minor, meaning they cannot also be counted toward the student’s
major.
Please note that this minor is only available to students pursuing degrees in the
College of Business or in the Department of Communication and Journalism.
What can you do with a marketing communication minor?
A marketing communication minor equips you with skills in branding, advertising, public relations and digital media strategy—valuable across many industries. You can pursue careers in social media management, content creation, brand strategy, corporate communications, event planning or marketing analytics.
With a marketing communication minor, you can pursue roles such as:
- Social media manager
- Public relations specialist
- Marketing coordinator
- Content creator or copywriter
- Brand strategist
- Advertising account executive
- Event coordinator
- Communications assistant
- Digital marketing analyst
- Media planner
These roles are found across industries like retail, entertainment, tech, healthcare,
education and nonprofit.
Our alumni work in a variety of fast-paced, creative roles, including the following:
- Marketing Director
- Marketing and Media Consultant
- Editor
- Event Marketing Manager
- Website Designer
- And more!
- Vail Resorts
- MillerCoors
- University of Colorado
- Kaiser Permanente
- Tervis
- Fidelity Investments
- Walgreens
- Cushman & Wakefield
- And more!
A marketing communication minor helps you build valuable skills in messaging, branding and audience engagement that complement almost any major. You’ll learn how to craft compelling content, use media strategically and communicate effectively across platforms. This minor makes you more versatile in the job market, prepares you for careers that involve public-facing communication and gives you a competitive edge in industries like business, media, nonprofit, entertainment and tech.
As an instructor in the communication field, the marketing communications minor gave me a better perspective on how the disciplines influence one another and impact both creators and consumers.
- Bri Weigel, Communications Instructor at Casper College
