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Marketing Communication

Minor

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Earn a minor in marketing communication

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they do it? Using techniques you’ll learn in the marketing and communications minor!

UW’s minor in marketing and communications is the perfect addition to any business, communication or journalism degree. In this minor, students complete service learning projects, internships and exciting courses. Graduates are prepared for fast-paced, fulfilling careers in corporate communications, marketing, advertising and journalism.

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Program Details

Tuition and Fees

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Program Requirements

Curriculum & Courses

Department

Department of Communication & Journalism
Department of Management and Marketing

About the Minor in Marketing Communication

The minor in communications is a unique, interdisciplinary program that combines key communication and marketing skills. In fact, it’s the perfect degree enhancement for any College of Business or Communication and Journalism majors! Business students learn key applied communication skills and journalism students learn marketing fundamentals.

Over the course of the minor, students do service learning projects for real clients, complete internships and take exciting specialty courses. Upon graduation, our students are ready for careers in marketing, journalism, corporate communications and a variety of creative fields.

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Students in class

Students pursuing a minor in marketing communication must take at least 15 credit hours exclusive to the minor, meaning they cannot also be counted toward the student’s major.

Please note that this minor is only available to students pursuing degrees in the College of Business or in the Department of Communication and Journalism.

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What can you do with a marketing communication minor?

Our students are prepared for a variety of exciting careers in public relations, corporate communications, marketing and advertising. 

Marketing & Communication Careers

Our alumni work in a variety of fast-paced, creative roles, including the following:

  • Marketing Director
  • Marketing and Media Consultant
  • Editor
  • Event Marketing Manager
  • Website Designer
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Where do alumni work?

  • Vail Resorts
  • MillerCoors
  • University of Colorado
  • Kaiser Permanente
  • Tervis
  • Fidelity Investments
  • Walgreens
  • Cushman & Wakefield
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Marketing Communication Program Highlights

The minor in marketing and communications is a fast-paced, fun program that gives students real-world experience solving business problems. Here are just a few things our students love about the minor.

Interdisciplinary Learning

Find your collegiate community in two different departments! This minor gives students access to the courses, faculty and resources of both the Department of Marketing and Management and the Department of Communication and Journalism. This gives students the unique opportunity to learn from faculty with various specialties and network with students in both schools.

 

Internship Opportunities

Professional development is an important part of all UW programs, and the minor in marketing communication is no different. All students have the opportunity to complete an internship related to communication, public relations or marketing.

Real-World Projects

Students complete service learning projects in their advertising and public relations courses. In these projects, students work with actual clients and experience solving real-world communication and marketing challenges.

Two Emphasis Options

This unique minor includes two paths, a marketing emphasis and a communication and journalism emphasis. Splitting the minor into two paths helps each student get a specialized education that complements their major.

Students pursuing a major in the Department of Communication & Journalism complete the marketing emphasis, whereas College of Business students complete the communication and journalism emphasis.

As an instructor in the communication field, the marketing communications minor gave me a better perspective on how the disciplines influence one another and impact both creators and consumers.

- Bri Weigel, Communications Instructor at Casper College

Related Programs

Interested in a marketing communication minor? These programs may also be of interest to you:

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COJO Department

Ross Hall Rm. 223/224

1000 E. University Ave., WY 82071

Phone: (307) 766-3122

Email: cojoofc@uwyo.edu