Be an essential UW partner to lead and inspire alumni and friends to support and promote
the university through a lifelong connection with the university.
Build pride, loyalty and future sustainment among the UW Community through communication,
involvement, engagement, and celebration.
We help alumni and friends stay involved with the university, sharing with them the
university’s direction and aspirations and engaging them in order to attain those
The relationship engagement engine and a valued partner with UW.
Engagement Relationships – We go the extra mile to connect alumni to UW
Loyalty – Ride for the Brand - We provide a link that alumni depend on to remain connected
Innovation – We continually improve our work and approaches to enhance the alumni
Tradition – UW Pride: Today, Tomorrow & Forever - We promote and celebrate UW
Ethical Service – We provide honorable, accountable and reliable service to a diverse
Brown and Gold - We are a point of pride and shared connection among the UW alumni