Amy Shane-Nichols

Introduction

Amy Shane-Nichols is an Assistant Professor in the Design, Merchandising and Textiles program unit. Amy teaches apparel merchandising, branding and consumer behavior courses. Her research focuses on (a) self-identity (b) social identity (c) symbolic interaction (d) symbolic consumption and (e) consumer behavior.

Education

Ph.D. in Apparel, Merchandise and Design – Iowa State University

M.B.A.; Area of Concentration: Consumer Behavior – University of Iowa

B.S. in Business Administration, Major in Marketing – Iowa State University

 

Courses Taught

• Branding and Aesthetics
• Brand Management and Promotions
• Visual Merchandising
• Fashion Products and Markets
• Financial Applications for Retails
• Retail Information Analysis
• Consumer Behavior
• Global Sourcing

 

Research Interests

My research focuses on (a) self-identity (b) social identity (c) symbolic interaction (d) symbolic consumption and (e) consumer behavior. The goal of my research is to understand consumers’ attitudes and motives toward clothing consumption and to advance scholarly knowledge relating to consumers’ behaviors.

Professional Memberships

International Textile and Apparel Association (ITAA)