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Kent Drummond

Kent Drummond is an associate dean and marketing professor in UW’s College of Business. Specializing in Consumer Relations and Communications, he began his collegiate career at Stanford, completing an English major in 1980. He then obtained an M.B.A at the Kellogg School of Management from Northwestern University in 1982 and a PhD Communications at the University of Texas at Austin in 1990.  His research focuses on interpretative consumer research.  He is the author (with Susan Aronstein and Terri Rittenburg) of The Road to Wicked: Marketing and Consuming Oz: From Baum to Broadway, as well as several articles on marketing and the arts, including studies of Swan Lake, Caravaggio and The Da Vinci Code.  Drummond has earned multiple teaching honors, including the John P. Ellbogen Meritorious Classroom Teaching Award, the Beatrice Gallatin Beuf Golden Apple Award, A&S Top Ten Teacher, and the College of Business Senior Teaching Award. For Honors, he teaches Marketing Manhattan and a First Year Seminar, Signs of Marketing.

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