Kent Drummond

Kent Drummond is a Professor in the English department, where he teaches courses on rhetoric, media, and culture. His research examines how cultural experiences such as rock concerts, museum exhibits, and Broadway shows are produced and consumed. With Susan Aronstein and Terri Rittenburg, he wrote The Road to Wicked (1998) which analyzes the ways in which the Oz narrative has adapted itself to ever-changing tastes, times, and technologies. He has also written articles on Led Zeppelin, the paintings of Caravaggio, and the ballet Swan Lake. He began his collegiate career at Stanford University, completing an English major in 1980. He then obtained an MBA from the Kellogg School at Northwestern University in 1982, and earned a Ph.D. in Communications from the University of Texas at Austin in 1990. Drummond has earned multiple teaching honors, including the John P. Ellbogen Meritorious Classroom Teaching Award, the Beatrice Gallatin Beuf Golden Apple Award, A&S Top Ten Teacher, and the College of Business Senior Teaching Award. For Honors, he teaches Marketing Manhattan and the freshman seminar, Consuming Signs and Symbols.