WORTH Research

The Jay Kemmerer WORTH Institute provides applied research products and services to support the outdoor recreation, tourism, and hospitality industries in Wyoming.

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Outdoor Report thumbnails

Our Research

Outdoor Recreation Report

The Jay Kemmerer WORTH Institute at the University of Wyoming, in partnership with the Wyoming Outdoor Recreation Office, compiles annual reports to document several key elements of how outdoor recreation contributes to Wyoming communities. 


Gap Analysis Report

The WORTH Gap Analysis report analyzes the employment gaps, workforce development and training needs, and the extant educational and training opportunities in Wyoming as it relates to supporting the travel industry. Findings are based on information available from the Bureau of Economic Analysis (BEA), the Wyoming Office of Tourism, and other official sources.


Outdoor Recreation Research

According to the Bureau of Economic Analysis Outdoor Recreation Satellite Account (ORSA), outdoor recreation is a major contributor to Wyoming’s economy. In 2023, outdoor recreation in Wyoming contributed $2.1 billion, 4.1 percent of the state’s GDP which is the 5th highest in the nation. Outdoor recreation employment in Wyoming is 15,759 accounting for 5.3 percent of the state's total employment (4th highest percentage in the U.S.).

Nationally, outdoor recreation makes a $1.2 trillion total contribution to the US economy and employs 5 million. Explore the below graphics for more information.

 

Research examples:


Economic Impact Reporting

The WORTH Institute conducts in-depth economic impact research to support data-driven decision-making across Wyoming’s tourism and hospitality sectors. Through forecasting models and regional analysis, the institute provides insights into employment, revenue trends, and tax contributions. This research helps communities and policymakers plan for sustainable economic growth.


Student Capstone Projects

Below are examples of capstone project reports from students in the Outdoor Recreation and Tourism Management degree program. If you are interested in working with our students on a project, please contact us. 


Research Services

The faculty, staff, and researchers associated with the Jay Kemmerer WORTH Institute provide enterprise research services for companies, agencies, and organizations primarily in Wyoming. Are you interested in our research services? 


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