Kent Drummond

Professor for the Department of English

Hoyt Hall 332,


Kent Drummond joined the UW English Department in 2019, having worked in the
Communication and Journalism department and the Management and Marketing department
prior to that. He is the author of The Road to Wicked (Palgrave, 2018) with Susan Aronstein and
Terri Rittenburg, and was featured on the PBS documentary “American Oz” (2021). His articles
on Van Gogh, Led Zeppelin, Graceland, Swan Lake, and The Da Vinci Code have appeared in
numerous books and journals. Drummond teaches courses in pop culture criticism, the history
of rock and roll, and consumption, markets, and culture.


Ph.D., University of Texas at Austin

M.B.A., Northwestern University

B.A., Stanford University

Recent and Upcoming Courses

Consumption, Markets, Cultures

Marketing Manhattan

Signs and Symbols

The Role of the Critic

Freshman Honors Colloquium

Selected Publications /Awards

Drummond, K. (2022). "All the Van Gogh’s in the World: Writing About Art in the Age of
Experience." Journal of Customer Behaviour.

Drummond, K., Aronstein, S., and Rittenburg, T. (2018). "Amazing Information: Hyperreality
and 'The World of Wicked,'" (lead article) Research in Consumer Behavior, Vol. 19, 3-17.

Drummond, K. (2016). "Rock and Roll." Consumption, Markets, and Culture, 20(4), 357-363.

Susie McMurry Chair, Excellence in Teaching

John P. Ellbogen Award for Excellence in Teaching

Golden Apple Award for Excellence in Freshman Education

Hollon Award for Teaching Excellence in Off-Campus Teaching

To learn more about Kent’s publication, click here.

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