Kent Drummond

Biography

Kent Drummond joined the UW English Department in 2019, having worked in the Communication and Journalism department and the Management and Marketing department prior to that. He is the author of The Road to Wicked (Palgrave, 2018) with Susan Aronstein and Terri Rittenburg, and was featured on the PBS documentary “American Oz” (2021). His articles on Van Gogh, Led Zeppelin, Graceland, Swan Lake, and The Da Vinci Code have appeared in numerous books and journals. Drummond teaches courses in pop culture criticism, the history of rock and roll, and consumption, markets, and culture.

Education

Ph.D., University of Texas at Austin

M.B.A., Northwestern University

B.A., Stanford University

Recent and Upcoming Courses

Gateway Course for English Majors

Consumption, Markets, Cultures

Marketing Manhattan

Signs and Symbols

The Role of the Critic

Freshman Honors Colloquium

Selected Publications

Drummond, K. (2024) "Tomorrow, and Tomorrow, and Tomorrow: Letter to a Young Consumer Researcher." Journal of Customer Behaviour.

Drummond, K. (2022). "All the Van Gogh’s in the World: Writing About Art in the Age of Experience." Journal of Customer Behaviour.

Drummond, K., Aronstein, S., and Rittenburg, T. (2018). "Amazing Information: Hyperreality and 'The World of Wicked,'" (lead article) Research in Consumer Behavior, Vol. 19, 3-17.

Drummond, K. (2016). "Rock and Roll." Consumption, Markets, and Culture, 20(4), 357-363.

Awards

John P. Ellbogen Lifetime Award for Excellence in Teaching

Susie McMurry Chair, Excellence in Teaching

John P. Ellbogen Award for Excellence in Teaching

Golden Apple Award for Excellence in Freshman Education

Hollon Award for Teaching Excellence in Off-Campus Teaching