Molly Burchett
Assistant Professor of Marketing, Smyrnios Family Sales Professor, UW President Distinguished Scholar, Governor Geringer Promising Young Scholar
Management and Marketing
Contact Information
6062261083molly.burchett@uwyo.eduBU 327
she/her
1:00-2:30 p.m. Tue/Thur
Google Scholar
Dr. Molly Burchett is an Assistant Professor of Marketing, Smyrnios Family Sales Professor, President’s Distinguished Scholar, and Governor Geringer Promising Young Scholar at the University of Wyoming. Molly’s research advances sales and marketing theory through a behavioral strategy perspective. Using multi-method approaches, she examines how interactions among market actors shape sales and market outcomes and how firms align, adapt, and sustain marketing activity. Her research has been published in the Journal of Marketing, the Journal of Business Research, and the European Journal of Marketing.
Molly teaches Professional Selling and Selling for Impact, advises the UW Sales Club, and mentors doctoral students. Since joining the UW faculty in 2020, her teaching has been recognized with the 2026 American Marketing Association Sales SIG Excellence in Teaching Award, the 2025 Lohse Excellence in Experiential Teaching Award, College of Business Excellence in Teaching Awards for 2020-2021, 2021–2022, and 2023–2024, and the 2022 UW Top Professor Award. She has also received the 2023 College of Business Impact Award, the 2021 Campus Being a Difference Award, the 2023 Research Belt Buckle Award, multiple Weatherford Journal Excellence Awards, and a Top-Tier Publication Award.
Before earning her M.A. in Communication and Ph.D. in Business Administration from the University of Kentucky, Molly worked in financial services sales and business development and later led strategic partnership development in the manufacturing industry. Outside of work, Molly enjoys biking, hiking, skiing, campervanning, photographing wildlife, and exploring new places with her wife, Blake, and goldendoodle, Gia.
Education
Ph.D., University of Kentucky
M.A., University of Kentucky
B.S., Transylvania University
Teaching Interests
Professional Selling
Selling for Impact
Marketing Strategy
Qualitative Methods in Marketing
Selected Publications
Burchett, Molly R., Brian Murtha, and Bernard Jaworski, “The ABCs of Marketing Principles: A Principles-Based Framework for Marketing Alignment and Adaptation,” forthcoming in Journal of Marketing, https://doi.org/10.1177/00222429261445812
Chavez, Daniel, Molly R. Burchett, and Brian Murtha, “Whether, Why, When, and How Sales Managers Should be Involved in Sales Teams,” forthcoming in Journal of Marketing, https://doi.org/10.1177/00222429261448212
Beeler, Lisa, Molly R. Burchett, Kevin Chase, Ryan Mullins, and Johannes Habel (2026), “Inclusive Climates in Sales: Microaggressions, Sales Manager Justice, and Salesperson Engagement,” Journal of Business Research, 202, https://doi.org/10.1016/j.jbusres.2025.115789
Burchett, Molly R., Rhett Epler, Alec Pappas, Tim Butler, Maria Rouziou, Willy Bolander, and Bruno Lussier (2024), “Charting the Course: A Framework for Networking Across the Selling Ecosystem,” European Journal of Marketing, 58 (March), 733-755, http://dx.doi.org/10.1108/EJM-04-2023-0223
Burchett, Molly R., Brian Murtha, and Ajay K. Kohli (2023), “Secondary Selling: Beyond the Salesperson-Customer Dyad,” Journal of Marketing, 87 (July), 575-600, https://doi.org/10.1177/00222429221138302
The University of Wyoming has earned its Research Level 1 (R1) status from the Carnegie Classification of Institutions of Higher Education, placing Wyoming's only four-year university with the top research universities in the United States.