Molly Burchett

Molly Burchett is an Assistant Professor of Marketing at the University of Wyoming. Molly’s research centers on behavioral marketing strategy and sales. More specifically, her research focuses on business-to-business sales strategy as well as uncovering effective influence techniques for business-to-government and business-to-consumer selling. Prior to completing her Ph.D. at the University of Kentucky, Molly worked for four years as a sales representative and business development director in the financial service industry and one year managing strategic initiatives for a manufacturing company. She has six years of experience teaching persuasive communication and sales courses in higher education and was a fellow at the AMA/Sheth Foundation and ISBM Business Marketing Doctoral Consortiums. In addition to her Ph.D., Molly holds a B.A. (2009) in Business Administration from Transylvania University and a M.A. (2014) in Communication from the University of Kentucky.

 

Education

Ph.D., University of Kentucky
M.A., University of Kentucky
B.S., Transylvania University

 

Teaching Interests

Professional Selling
Marketing Strategy
Advanced Selling