Abby Frank
Assistant Professor of Marketing
Department of Marketing and Management
Education
Ph.D., Marketing; University of Oregon, Lundquist College of Business
B.S., Business (Economic Consulting and Business Analytics); Indiana University, Kelley School of Business
Publications
Andrew Edelblum, Abby Frank, and Justin Palmer, “The Beauty Backfire Effect: How Extreme Attractiveness Undermines Fitfluencer Relatability and Engagement,” Psychology & Marketing. https://doi.org/10.1002/mar.70023
T. Bettina Cornwell, Abby Frank, and Rachel Miller-Moudgil (2024) “A research agenda at the intersection of sport sponsorship and service,” Journal of Service Management, Vol. 35 No. 1, pp. 108-126. https://doi.org/10.1108/JOSM-02-2022-0057
The University of Wyoming has earned its Research Level 1 (R1) status from the Carnegie Classification of Institutions of Higher Education, placing Wyoming's only four-year university with the top research universities in the United States.