Elizabeth A. Minton

About

Elizabeth A. Minton conducts research on religion's influence on consumption as well as pro-social consumption and bereavement-related marketing implications. She has over 70 peer-reviewed journal articles in outlets such as the Journal of Consumer Psychology, Journal of Service Research, Journal of Public Policy & Marketing, and the Journal of Advertising as well as a coauthored book. Before academia, she worked in the tourism industry and in small business development in Alaska and Idaho.

 

Education

Ph.D., University of Oregon  
M.B.A. Idaho State University
B.B.A. University of Alaska Southeast

 

Teaching Interests

Consumer behavior
Marketing research
Behavioral theory I
Marketing management
Advanced marketing management

 

Research

Religion and consumer behavior
Pro-social marketing (emphasizing sustainability and health)
Consumer grief and loss

 

Selected Publications

Minton, E.A. & Cabano, F. (2024). Awareness Marketing: Cause-Related Marketing Without Direct Contribution. European Journal of Marketing, 58(6), 1493-1519.

Gomez, P., Minton, E.A., & Spielmann, N. (2024). Essential Shape: The Role of Essentialist Beliefs in Preferences for Misshapen Produce. Appetite, 192, 107119.

Spielmann, N., Gomez, P., & Minton, E.A. (2024). The Role of the Ugly = Bad Stereotype in the Rejection of Misshapen Produce. Journal of Business Ethics, 190, 413-437.

Cabano, F. & Minton, E.A. (2023). A Common Identity Intervention to Improve Service Quality for Consumers Experiencing Vulnerabilities. Journal of Service Research, 26(4), 597-613.

Minton, E.A., Wang, C., Anthony, C., & Fox, A. (2023). The Process Model of Stigmatized Loss: Identity-Threatened Experiences of Bereaved Mothers. Qualitative Health Research, 33(14), 1262-1278.

Minton, E.A., Spielmann, N., & Gomez, P. (2023). If I Understand Why a Product Looks Weird, Will I Buy It? How Reducing Causal Uncertainty about Ugly Goods Can Increase Purchase Intentions. Journal of Advertising Research, 63(4), 402-417.

Blocker, C., Zhang, J., Hill, R., Roux, C., Corus, C., Hutton, M., Dorsey, J., & Minton, E.A. (2023). Rethinking Scarcity and Poverty: Building Bridges for Shared Insight and Impact. Journal of Consumer Psychology, 33(3), 489-509.

Cabano, F. & Minton, E.A. (2023). The Influence of Consumer Religiosity on Responses to Rational and Emotional Ad Appeals. European Journal of Marketing, 57(1), 185-201.

Minton, E.A (2023). Religiosity Scales in Marketing Research. European Journal of Marketing, 57(9), 2619-2645.

Johnson, K., Minton, E.A.,* & Parde-McCernon, M. (2023). Recycling, Relatedness, and Reincarnation: Religious Beliefs about Nature and the Afterlife as Predictors of Sustainability Practices. Psychology of Religion & Spirituality, 15(2), 228-240.

Cabano, F., Attari, A., & Minton, E.A. (2022). How Gun Control Policies Influence Consumers’ Service Business Evaluations. Journal of Services Marketing, 36(8), 1031-1041.

Minton, E.A., Kaplan, B., & Cabano, F. (2022). The Influence of Religiosity on Consumers’ Evaluations of Brands Using Artificial Intelligence. Psychology & Marketing, 39(11), 2055-2071.

Schindler, R. & Minton, E.A. (2022). What Becomes Sacred to the Consumer: Implications for Marketers. Journal of Business Research, 151, 355-365.

Hutton, M., Corus, C., Dorsey, J., Minton, E.A., Roux, C., Blocker, C., & Zhang, J. (2022). Getting Real about Consumer Poverty: Deep Processes for Transformative Action. Journal of Consumer Affairs, 56(3), 1332-1355.

Minton, E.A. (2022). Pandemics and Consumers’ Mental Well-Being. Commentary article to lead special issue I co-edited. Journal of Consumer Affairs, 56(1), 5-14.

Minton, E.A., Park, H., & Spielman, N. (2022). Death Primes in Advertisements: How International Advertisers Can Ensure Their Message is Effective. International Journal of Advertising, 41(6), 1143-1177.

Minton, E.A., Tan, S., Tambyah, S., & Liu, R. (2022). Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values. Journal of Business Ethics, 175, 167-190.

Minton, E.A., Wang, C., & Anthony, C. (2022). Unleashing Heaven’s Power: How Faith Motivates Consumer Exercise Behavior During a Pandemic. Journal of the Association for Consumer Research, 7(1), 98-106.

Minton, E.A., Wang, C., & Anthony, C. (2022). Prosocial Responses to Global Crises: Key Influences of Religiosity and Perceived Control. Journal of Consumer Affairs, 56(2), 491-511.

Leong, C-H., Tan, S., Minton, E.A., & Tambyah, S. (2021). Economic Hardship and Neighborhood Diversity: Influences on Consumer Well-Being. Journal of Consumer Affairs, 55(4), 1226-1248.

Minton, E.A. & Cabano F. (2021). Religiosity’s Influence on Stability-Seeking Consumption during Times of Great Uncertainty: The Case of the Coronavirus Pandemic. Marketing Letters, 32, 135-148.

Ozanne, L., Luchs, M., Mick, D., Stornelli, J., Bayuk, J., Birau, M., Chugani-Marquez, S., Fransen, M., Herziger, A., Komarova, Y., Minton, E.A.,* Reshadi, F., Sullivan-Mort, G., Trujillo, C., Bai, H., Dhandra, T., & Zuniga, M. (2021). Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy. Journal of Public Policy & Marketing, 40(2), 226-244.

Minton, E.A. & Gardiner, P. (2021). The Missing Role of Moral Values in Anti-Vaping Messaging. Journal of Consumer Affairs, 55(3), 1040-1061.

Minton, E.A., Cornwell, B., & Yuan, H. (2021). I Know What You Are Thinking: How Theory of Mind and Cognitive Abilities Are Employed in Product Evaluations. Journal of Business Research, 128, 405-422.

Thunstrom, L., Ritten, C., Bastian, C., Minton, E.A., & Zhappassova, D. (2021). Trust and Trustworthiness of Christians, Muslims, and Atheists/Agnostics in the U.S. Journal for the Scientific Study of Religion, 60(1), 147-179.

Thunstrom, L., Ritten, C., Bastian, C., & Minton, E.A. (2021). Reply to Comment by Cragun and Speed on ‘Trust and Trustworthiness of Christians, Muslims, and Atheists/Agnostics in the U.S.’ Journal for the Scientific Study of Religion, 60(1), 183-188.

Minton, E.A., Sisneros-Kidd, A., & Monz, C. (2020). “Minor Crimes” Against Wildlife: Small Offenses, Lasting Impact, and a Proposed Solution. Psychology & Marketing, 37(12), 1708-1719.

Minton, E.A. (2020). Reducing Crimes Against Wildlife through Promoting Animal-Human Continuity Beliefs. Psychology & Marketing, 37(12), 1731-1742.

Minton, E.A., Johnson, K., Vizcaino, M., & Wharton, C. (2020). Is it Godly to Waste Food? How Understanding Consumers’ Religion Can Help Reduce Consumer Food Waste. Journal of Consumer Affairs, 54(4), 1246-1269.

Spielman, N. & Minton, E.A. (2020). Representing Another Nation: The Influence of Foreign Citizen Ambassadors on Product Attitudes. Journal of Business Research, 121, 409-419.

Wang, C., Minton, E.A., & Zhang, J. (2020). Sense of Power: Policy Insights for Encouraging Consumers’ Healthy Food Choice. Journal of Public Policy & Marketing, 39(2), 188-204.

Minton, E.A. (2020). When Open-Mindedness Lowers Product Evaluations: Influencers to Consumers’ Response to Religious Cues in Advertising. Psychology & Marketing, 37(3), 369-383.

Sarofim, S., Minton, E.A., Hunting, A., Bartholomew, D., Zehra, S., Montford, W., Cabano, F., & Paul, P. (2020). Religion’s Influence on the Financial Well-Being of Consumers: A Conceptual Framework and Research Agenda. Journal of Consumer Affairs, 54(3), 1028-1061.

Minton, E.A. & Liu, R. (2019). It’s Only Once, So Let’s Indulge: Testing Ordinary vs. Extraordinary Experience within Marketing Messaging, Temporal Distance, and Consumer Indulgence. Journal of Consumer Affairs, 53(3), 1084-1116.

Minton, E.A., Johnson, K., & Liu, R. (2019). Religiosity and Special Food Consumption: The Explanatory Effects of Moral Priorities. Journal of Business Research, 95, 442-454.

Minton, E.A.* & Geiger-Oneto, S. (2019). How Religiosity Influences the Consumption of Luxury Goods: Exploration of the Moral Halo Effect. European Journal of Marketing, 53(12), 2530-2555.

Minton, E.A., Spielmann, N., Kim, C.H. & Kahle, L. (2018). The Subjective Norms of Sustainable Consumption: A Cross-Cultural Exploration. Journal of Business Research, 82, 400-408.

Minton, E.A., Liu, R. & Lee, C. (2018). The 101 Calorie Mini Pack: The Interaction between Numerical and Verbal Marketing Cues. Marketing Letters, 29(2), 225-239.

Bajac, H., Palacios, M., & Minton, E.A. (2018). Consumer-Brand Congruence and Conspicuousness: An International Comparison. International Marketing Review, 35(3), 498-517.

Johnson, K., Liu, R., Minton, E.A., Peterson, M., Barthomelew, D., Cohen, A., & Kees, J. (2017). U.S. Citizens’ Representations of God and Support for Sustainability Policies. Journal of Public Policy & Marketing, 36(2), 362-378.

Minton, E.A., Cabano, F., Gardner, M., Mathras, D., Elliot, E., & Mandel, N. (2017). LGBTQ and Religious Identity Conflict in Service Settings. Journal of Services Marketing, 31(4/5), 351-361.

Xie, J., Minton, E.A., & Kahle, L. (2016). Cake or Fruit? Influencing Healthy Food Choice through the Interaction of Automatic and Instructed Mental Simulation. Marketing Letters, 27(4), 627-644.

Leary, B., Minton, E.A., & Mittelstaedt, J. (2016). Thou Shalt Not? The Influence of Religion on Beliefs of Stewardship and Dominion, Sustainable Behaviors, and Marketing Systems. Journal of Macromarketing, 36(4), 457-470.

Minton, E.A., Kahle, L., Tambyah, S., & Tan, S. (2016). Addressing Criticisms of Global Religion Research: A consumption-based exploration of status and materialism, sustainability, and volunteering behavior. Journal for the Scientific Study of Religion, 55(2), 365-383.

Minton, E.A. (2016). Sacred Attributions: Implications for Behavior in the Marketplace. Psychology & Marketing, 33(6), 437-448.

Minton, E.A. & Cornwell, B. (2016). The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions. Journal of Consumer Affairs, 50(2), 372-402.

Minton, E.A. (2015). In Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust. Journal of Advertising, 44(4), 403-414.

Minton, E.A., Kahle, L., & Kim, C.H. (2015). Religion and Motives for Sustainable Behaviors: A Cross-Cultural Comparison and Contrast. Journal of Business Research, 68(9), 1937-1944.

Minton, E.A. & Kahle, L. (2014). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. New York, NY: Business Expert Press.

Minton, E.A., Lee, C., Orth, U., Kim, C.H., & Kahle, L. (2012). Sustainable Marketing and Social Media: A Cross-Country Analysis of Motives for Sustainable Behaviors. Journal of Advertising, 41(4), 71-87.