Nathan Potter
Assistant Professor of Practice
Management & Marketing
Nathan Potter brings more than 30 years of professional marketing, media, product strategy, analytics, and client leadership experience to the classroom.
His background spans full-service agency leadership, SaaS product marketing, digital strategy, marketing analytics, media planning, campaign development, and consulting support for public, private, nonprofit, and global organizations. He has helped teams connect business strategy with marketing execution across digital platforms, inbound marketing, paid media, marketing technology, web experiences, automation, reporting, and data-informed decision-making.
Nathan’s teaching emphasizes applied learning, campaign analysis, marketing technology, and practical business decision-making. He brings real-world experience into the classroom through client-based projects, campaign examples, digital marketing tools, and industry scenarios that help students connect marketing concepts with strategy, execution, performance, and client work.
The University of Wyoming has earned its Research Level 1 (R1) status from the Carnegie Classification of Institutions of Higher Education, placing Wyoming's only four-year university with the top research universities in the United States.