Terri L Rittenburg

Books

Kent Drummond, Susan Aronstein, and Terri L. Rittenburg (2019), The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway. Cham, Switzerland: Palgrave Macmillan. Paperback edition.

Kent Drummond, Susan Aronstein, and Terri L. Rittenburg (2018), The Road to Wicked: The Marketing and Consumption of Oz from L. Frank Baum to Broadway. Cham, Switzerland: Palgrave Macmillan. Hardcover edition.

 

Selected Journal Articles

Crosby, Elizabeth, Kim McKeage, Terri Rittenburg, and Natalie Adkins (2022), "Amplifying Marginalised Consumers' Voices: A Case for Trauma-informed Methods," International Journal of Market Research, 1-20.

Ndichu, Edna G., and Terri L. Rittenburg (2021), "Consumers' Navigation of Risk Perceptions in the Adoption of Stigmatized Products," Journal of Business Research Vol. 132, 340-353.

Kim McKeage, Elizabeth Crosby, and Terri Rittenburg (2018), "Living in a Gender-Binary World: Implications for a Revised Model of Consumer Vulnerability," Journal of Macromarketing Vol. 38, No. 1, 73-90.
Saurabh Ahluwalia, O. C. Ferrell, Linda K. Ferrell, and Terri L. Rittenburg (2016), "Sarbanes-Oxley Section 406 Code of Ethics for Senior Financial Officers and Firm Behavior," Journal of Business Ethics (19 July), online, DOI 10.1007/s1051-016-3267-7.

Terri L. Rittenburg, George A. Gladney, and Teresa Stephenson (2015), "The Effects of Euphemism Usage in Business Contexts," Journal of Business Ethics (Feb.) online.

Stacey M. Baker, David M. Hunt, and Terri L. Rittenburg (2007), "Consumer Vulnerability as a Shared Experience: Tornado Recovery Process in Wright, Wyoming," Journal of Public Policy & Marketing, special issue on Natural Disasters, edited by John D. Mittelstaedt, Vol. 26, No. 1 (Spring), 6-19. Publication previewed in "Change Comes through Shared Vulnerability," Marketing News, June 1, 2007, pp. 32, 34.

Stacey M. Baker, James W. Gentry and Terri L. Rittenburg (2005), "Building Understanding of the Domain of Consumer Vulnerability," Journal of Macromarketing, Vol. 25, No. 2 (December), 128-139 (special issue on consumer vulnerability).

Magne Supphellen and Terri L. Rittenburg (2001), "Consumer Ethnocentrism When Foreign Products Are Better," Psychology and Marketing, Vol. 18, No. 9 (September), 907-927.

Terri L. Rittenburg and Madhavan Parthasarathy (1997), "Ethical Implications of Target Market Selection," Journal of Macromarketing, Vol. 17, No. 2 (Fall), 49-64.

Ashay B. Desai and Terri Rittenburg (1997), "Global Ethics: An Integrative Framework for MNEs," Journal of Business Ethics, Vol. 16, No. 8, 791-800.

 

Recent Book Chapters:

Terri L. Rittenburg and Matthew B. Lunde (2022), "Ethical Issues in Target Marketing: Inclusion, Exclusion, and Consumer Vulnerability," in Glen H. Brodowsky, Camille P. Schuster, and Rebeca Perren, Handbook of Research on Ethnic and Intra-cultural Marketing. Cheltenham, UK: Edward Elgar Publishing Ltd., 14-28.

Terri L. Rittenburg (2017), ethics case, "Just a Friendly Request," in Patrick E. Murphy, Gene R. Laczniak, and Fiona Harris, Ethics in Marketing: International Cases and Perspectives, 2nd ed., Routledge, 71-73.

Terri L. Rittenburg and Linda K. Ferrell (2015), "Approaches to Marketing Ethics Education," in Alexander Nill (editor), Handbook on Ethics and Marketing. Cheltenham, UK: Edward Elgar Publishing Ltd., 302-316.