Larry Weatherford

Scarlett Chair and Professor of Decision Science Emeritus

Contact Information

(307) 766-3124lrw@uwyo.edu

BU 389

Larry Weatherford

Education

Ph.D., University of Virginia 

M.B.A., University of Virginia 

B.A., Brigham Young University

 

Teaching Interests

Decision Modeling with Spreadsheets 
Quantitative Methods (Forecasting, Optimization Simulation)

 

Areas of Expertise

Revenue Management for airlines, hotels, rental cars, and cruise lines
Forecasting
Monte Carlo Simulation software (e.g., Crystal Ball, @Risk)

 

Selected Publications

Book

Decision Modeling with Spreadsheets (4th edition, with Jeffrey H. Moore at Stanford University), published by Lulu, 2021 (to go with Excel 365 and @Risk software).

 

Journal Articles

“Can Demand Forecast Accuracy Be Linked to Airline Revenue?” with Thomas Fiig, Michael Wittman (Amadeus), Journal of Revenue and Pricing Management, Vol. 18, No. 4 (2019), 291-305.

"Dynamic Pricing for Network Revenue Management: A New Approach and Application in the Hotel Industry",with Dan Zhang (CU-Boulder), INFORMS Journal on Computing, Vol. 29, No. 1 (2017), 18-35.

“Intelligent Aggressiveness: Using Forecast Multipliers, Hybrid Forecasting, Fare Adjustment, and Unconstraining Methods to Increase Revenue” Decision Sciences, Vol. 48, No. 3 (2017), 391-419.

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