Website Analytics

First, you'll click on the "Reports" section on the left-hand side of your GA4.

 

 

Select "Engagement" > "Pages and screens". To make it easier to read the report and make filters work, click on the "Page title and screen class" dropdown after the bar graph and select "Page path and screen class".

 

 

From here, you'll want to add a filter so you are only viewing your site's data. To do this, click on "Add filter +" under the "Pages and screens: Page path and screen class" heading. In the "Build filter" on the right side of your screen, fill out the following information:

• Dimension: Page path and screen class

• Match Type: contains

• Value: /[your site name]/

And select the "Apply" button when complete.

 

 

From there, you'll should only see pages and screens data for your site. Feel free to play around with date ranges, Rows per page and other customizable data. To export your data, click the "Share this report" icon under the date range and export as a PDF or CSV.

First, you'll click on the "Reports" section on the left-hand side of your GA4.

 

 

Select "Acquisition" > "Traffic acquisition".

 

 

From here, you'll want to add a filter so you are only viewing your site's data. To do this, click on "Add filter +" under the "Traffic acquisition: Session default channel group" heading. In the "Build filter" on the right side of your screen, fill out the following information:

• Dimension: Page path and screen class

• Match Type: contains

• Value: /[your site name]/

And select the "Apply" button when complete.

 

 

From there, you'll should only see traffic acquisition data for your site. Feel free to play around with date ranges, Rows per page and other customizable data. To export your data, click the "Share this report" icon under the date range and export as a PDF or CSV.

 

 

To break down traffic acquisition on the page level, select the "+" next to "Session default channel group" > "Page / screen" > "Page path and screen class". 

 

 

To export your data, click the "Share this report" icon under the date range and export as a PDF or CSV.

Google Analytics offers a bunch of other reports you can easily grab, especially for your specific site, using the nifty "Filter" function.

The "Explorations" section you see under "Reports" on the far left-hand side gives you the ability to build custom reports that the normal GA4 functions can't. Please contact Web Strategist, Shelbey Gunter (sprusia@uwyo.edu) if you are interested in pulling a custom report for your site. She should only be contacted if the the Pages & Screens Report and Traffic Acquisition Report do not suffice for your department's needs.

Please use our example Pages & Screens Report to follow along - when you receive this kind of report, it will look exactly like this one (with a different date range)!

Top Two Views Graphs

At the top of a Pages & Screens Report, you'll see a line graph as well as a bar graph of views in that specific date range. This is a great visual representation to see trends in page views for your top five pages.

Views

The first category in the table is "Views." This metric is simply how many views that particular page got in the set date range. A good baseline to aim for this metric is 10,000 pageviews per month.

Users

This is how many users accessed that particular page in that date range. 

Views Per User

This metric shows the average amount of times a user visited the page within in the date range.

Average Engagement Time

Wondering how long users stay on your page? This is the metric for you! A normal visitor spends 52 seconds on a page, so aiming for that or higher is ideal.

Event Count

Event Count refers to the total number of interactions or actions taken by users on a page. These events include actions like button clicks, video plays and more.

Conversions

This metric is less important for the normal site editor as conversions are set up by the Institutional Marketing team to track things such as students hitting an application success page or visiting our programs page. While the example report has numbers in the conversion category, you will likely see a lot of 0.00, which is completely normal and okay!

Total Revenue

UW's website does not bring any revenue, so this metric will always display as $0.00.

Please use our example Traffic Acquisition Report to follow along - when you receive this kind of report, it will look exactly like this one!

Top Two Default Channel Graphs

At the top of a Traffic Acquisition Report, you'll see a line graph as well as a bar graph of default channels in that specific date range. This is a great visual representation to see trends of your top five default channels and see quickly how users are accessing your pages.

Default Channel Group*

• Organic Search
  Users who visited your webpages by clicking on a search result from a search engine, without any direct influence from paid advertising.

• Direct
  Users who directly entered your webpages URL into their browser or accessed it through a bookmark.

• Referral
  Users who visited your webpages by clicking on a link from another webpage.

• Paid Search
  Users who visited your webpages by clicking on a link from a paid advertising campaign.

• Display
  Users who visited your webpages after clicking on a display ad.

• Unassigned
  Traffic sources that could not be categorized or attributed to a specific channel or medium.

• Organic Social
  Users who visited your webpages by clicking on a link from a social media platform without any influence from advertising.

• Paid Video
  Users who visited your webpages after clicking on a video advertisement.
  

• Email
  Users who visited your webpages by clicking on a link within an email.

• Paid Other
  Users who arrived on one of your webpages through paid advertising channels not covered by specific categories like search, display or video.

• Organic Video
  Users who visited your webpages after clicking on a link from a video platform without any influence from advertising.

• Organic Shopping
  Users who visited your webpages by clicking on a link from an online shopping platform or marketplace, without any influence from paid advertising.

*Note: All default channel groups might not show up on your report.

Table Metrics

• Users
  This is the total number of individuals who visited your webpages within the set date range.

• Sessions
  The total number of interactions (pageviews, events, etc.) that occurred on your webpages within the set date range, initiated by a single user.

• Engaged Sessions
  Sessions where users interact with the website by performing actions such as clicking on links, watching videos or submitting forms, indicating a higher level of user engagement compared to passive pageviews.

• Engaged Sessions Per User
  Quantifies the average number of engaged sessions per user.

• Events Per Session
  The average number of interactions or actions (such as clicks, forms submissions or video plays) that take place within a single session on your pages.

• Engagement Rate
  Measures sessions on your webpages that involve active user interaction, providing a percentage indicating level of user engagement.

• Event Count
  The total number of specific user interactions or actions tracked on a webpage.

• Conversions
  This metric is less important for the normal site editor as conversions are set up by the Institutional Marketing team to track things such as students hitting an application success page or visiting our programs page. While the example report has numbers in the conversion category, you will likely see a lot of 0.00, which is completely normal and okay!

• Total Revenue
  UW's website does not bring any revenue, so this metric will always display as $0.00.