Management & Marketing

Larry Weatherford

Scarlett Chair and Professor of Decision Science Emeritus

Ph.D., University of Virginia 

M.B.A., University of Virginia 

B.A., Brigham Young University



Teaching Interests:

Decision Modeling with Spreadsheets 
Quantitative Methods (Forecasting, Optimizationm Simulation)


Areas of Expertise:

Revenue Management for airlines, hotels, rental cars, and cruise lines
Monte Carlo Simulation software (e.g., Crystal Ball, @Risk)


Selected Publications: 


Decision Modeling with Spreadsheets (4th edition, with Jeffrey H. Moore at Stanford University), published by Lulu, 2021 (to go with Excel 365 and @Risk software).


Journal Articles

“Can Demand Forecast Accuracy Be Linked to Airline Revenue?” with Thomas Fiig, Michael Wittman (Amadeus), Journal of Revenue and Pricing Management, Vol. 18, No. 4 (2019), 291-305.

"Dynamic Pricing for Network Revenue Management: A New Approach and Application in the Hotel Industry",with Dan Zhang (CU-Boulder), INFORMS Journal on Computing, Vol. 29, No. 1 (2017), 18-35.

“Intelligent Aggressiveness: Using Forecast Multipliers, Hybrid Forecasting, Fare Adjustment, and Unconstraining Methods to Increase Revenue” Decision Sciences, Vol. 48, No. 3 (2017), 391-419.

(307) 766-3124 | BU 389
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