Scarlett Chair and Professor of Decision Science Emeritus
Ph.D., University of Virginia
M.B.A., University of Virginia
B.A., Brigham Young University
Teaching Interests:
Decision Modeling with Spreadsheets
Quantitative Methods (Forecasting, Optimizationm Simulation)
Areas of Expertise:
Revenue Management for airlines, hotels, rental cars, and cruise lines
Forecasting
Monte Carlo Simulation software (e.g., Crystal Ball, @Risk)
Selected Publications:
Book
Decision Modeling with Spreadsheets (4th edition, with Jeffrey H. Moore at Stanford University), published by Lulu, 2021 (to go with Excel 365 and @Risk software).
Journal Articles
“Can Demand Forecast Accuracy Be Linked to Airline Revenue?” with Thomas Fiig, Michael Wittman (Amadeus), Journal of Revenue and Pricing Management, Vol. 18, No. 4 (2019), 291-305.
"Dynamic Pricing for Network Revenue Management: A New Approach and Application in the Hotel Industry",with Dan Zhang (CU-Boulder), INFORMS Journal on Computing, Vol. 29, No. 1 (2017), 18-35.
“Intelligent Aggressiveness: Using Forecast Multipliers, Hybrid Forecasting, Fare Adjustment, and Unconstraining Methods to Increase Revenue” Decision Sciences, Vol. 48, No. 3 (2017), 391-419.