Linda Price

Education

Ph.D., University of Texas at Austin

MBA, University of Wyoming

B.A., University of Wyoming

 

Teaching Interests

Marketing Theory

Consumer Behavior

Services Marketing

Customer Experience Management

Multi-method and Qualitative Research

Consumer Culture Theory

 

Research Interests

Consumer Practices, Rituals, Narratives and Experiences; Consumer and Market Networks and Assemblages; Consumer Identity and Transformation; Service Encounters and Value Creation; Market Network Resilience and Sustainability; Globalization

 

Areas of Expertise

Consumer Behavior

Services Marketing

Family Decision Making and Behaviors

Ethnography and Qualitative Research Methods

 

Select Honors & Awards

AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award

Lifetime Mentorship and Service Award, American Marketing Association

Fellow, Association for Consumer Research

Fellow, American Marketing Association

Outstanding Marketing Educator, Academy of Marketing Management

Distinguished Scholar Society for Marketing Advances

Distinguished Alumnus, College of Business, University of Wyoming

Editor, Journal of Consumer Research

Past President, Association for Consumer Research

Past President, Academic Council, American Marketing Association

Past Board of Governors, Academy of Marketing Management

 

Selected Publications

“Consumer Dirtwork: What Extraordinary Consumption Reveals about the Usefulness of Dirt,” Nathan B. Warren and Linda L. Price, Journal of Consumer Research, 2024 (advance access).

“How An Ethos of Repair Shapes Material Sustainability in Services,” D. Matthew Godfrey and Linda L. Price, Journal of the Academy of Marketing Science, Special issue Grand Challenges, advance access Dec. 22nd, 2023, https://link.springer.com/article/10.1007/s11747-023-00993-9

"Repair, consumption, and sustainability: Fixing fragile objects and maintaining consumer practices," Godfrey, D. Matthew, Linda L. Price, and Robert F. Lusch, Journal of Consumer Research 49, no. 2 (2022): 229-251. Responsible Research in Business & Management Honor Roll.

“An Introduction to The Future of Brands in a Changing Consumer Marketplace,” Margaret C. Campbell and Linda L. Price, Journal of Consumer Research, 2021, 48 (4), 517-526.

“In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats,” Margaret C. Campbell, J. Jeffery Inman, Amna Karmani, Linda L. Price, Journal of Consumer Research, 2020, 47 (3), 311-326.

“Journeying Together: Aligning Retailer Roles with Collective Consumer Practices,” Tandy Chalmers Thomas, Amber M. Epp and Linda L. Price, Journal of Retailing, 2020, 96 (1), 9-24.

"Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives." Linda L. Price and Robin A. Coulter, Journal of Consumer Psychology 2019, 29 (3), 547-554.

“Consumer Journeys: Developing Consumer-Based Strategy,” Rebecca Hamilton and Linda L. Price, Journal of the Academy of Marketing Science, 2019, 47 (2), 187-191.

“The Fresh Start Mindset: Transforming Consumers’ Lives” Linda L. Price, Robin A. Coulter, Yuliya Strizhakova and Ainslie Schultz, Journal of Consumer Research, 2018, 45 (1): 21-48.

“The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices,” Amber M. Epp, Hope Jensen Schau, and Linda L. Price, Journal of Marketing, 2014, 78 (3), 81-101 (Finalist 2019 Sheth Foundation/Journal of Marketing Award for long-term contributions to field of marketing).

“When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities,” Tandy Chalmers Thomas, Linda L. Price and Hope Jensen Schau, Journal of Consumer Research, 2013, 39 (5), 1010-1033. (Named one of the top-cited papers in Business Journals for 2013).

“Designing Solutions Around Customer Network Identity Goals,” Amber M. Epp and Linda L. Price, Journal of Marketing, 2011, 75 (2), 36-54

“The Storied Life of Singularized Objects: Forces of Agency and Network Transformation” Amber M. Epp and Linda L. Price, Journal of Consumer Research, 2010, 36 (5), 820-837.

“Family Identity:  A Framework of Identity Interplay in Consumption Practices,” Amber M. Epp and Linda L. Price, Journal of Consumer Research, 2008, 35 (1), 50-70. Sidney J. Levy Award.

 

Biography

Linda L. Price (BA, MBA University of Wyoming, Ph.D. University of Texas at Austin) has been on the faculty at several top ranked universities. In 2020, she returned home to University of Wyoming as Professor and Dick and Maggie Chair of Business Administration. Linda has been honored as a Distinguished Alumnus in the College of Business at University of Wyoming and as a recipient of the University of Wyoming Presidential Scholarly Achievement Award. Linda has been named: AMA-Irwin-McGraw-Hill Distinguished Marketing Educator, Association of Consumer Research Fellow, American Marketing Association Fellow, Academy of Marketing Science Distinguished Educator, SMA Distinguished Scholar, CBSIG Lifetime Achievement Awardee, and recipient of the AMA V Kumar Doctoral Student Mentorship Award. Her long record of service includes serving as Editor of Journal of Consumer Research, President of the Association for Consumer Research, and President of American Marketing Association Academic Council. She currently serves on the AMA Foundation Board and on the advisory board or editorial review board for several leading marketing journals. Linda combines qualitative and quantitative methodologies to examine consumer and collective practices, identity, adaptation and change, materiality, and network interactions. Her work has applications for services marketing, brand relationships, customer experiences and sustainability.  Several of her papers are considered seminal, and many introduced new constructs to the marketing field such as: the Market Maven, Commercial Friendships, Imagery Processing, the Fresh Start Mindset, and Family Identity. Much of her scholarship has been published with her beloved PhD students.